Motul Ibérica bets on V3rtice to boost its Social Media strategy
V3rtice has optimized Motul’s social media presence, improving its organic and paid content and strengthening engagement with its fan community. The strategy also includes revitalizing LinkedIn to boost its reputation among sponsors and brands in the industry.
The multinational specialized in Motorsport has relied on the V3rtice Social Media team, as a digital marketing agency, to boost the brand’s presence on networks organically and paid
Motulis the leader in the automotive sector. With more than 160 years of experience, the renowned brand already lives in the “top of mind” of consumers. And, this time, they have fully trusted V3rtice’s Social Media department to take their digital presence to the next level.
The brand has a great fan base behind it, which accompanies it to the biggest international events. Fans trust Motul not only for its products, but also for its team, riders and sponsorships.
As specialists, our goal has been a very clear one: to optimize their networks and content, taking into account the already created community. To do this, the transition has been carried out very carefully, trying to avoid a very noticeable difference of Pre-V3 content from Post-V3 content.
How has the strategy been carried out?
Analyzing in depth the brand, its online presence, and above all the community of fans that it had already formed. In this particular case, the strategy had to be reformulated and optimized without making it very obvious to the public eyes. Therefore, its implementation has been done gradually and progressively.
V3rtice not only participates in and designs everything related to the brand’s social networks: both organically, paid, and analytically; It also actively participates in the biggest automotive events of the year, proposing and directing the creation of content with riders and influencers, such as the Moto GP Valencia or Dakar.
What have been the main goals?
Keeping the large community of Motul followers/fans active on social networks, increasing interaction above all and strengthening the bond with the audience as much as possible. And, at the same time, following the brand’s brand book, optimizing the look & feel on social networks much more: both in the feed and in stories.
On the other hand, Motul has relied on V3rtice to reactivate LinkedIn as a key platform for sponsors and other brands in the sector. In this sense, the main objective has been to generate reputation through quality content for the platform.
Which are the benefits of a good social media strategy?
At V3rtice we give the boost your brand needs to position itself in the consumer’s mind. We take care of all the details to provide the differential value you need and stand out from the crowd. Today, being different is difficult, but not impossible.
We want you to be better and we want to be the best by helping you with our services.
If your company also needs a boost to position itself in the market, it’s time to update your online presence. V3rtice, communication, digital marketing and design agency in Barcelona and Madrid, is just the perfect MATCH.
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