{"id":29293,"date":"2025-04-22T12:19:33","date_gmt":"2025-04-22T10:19:33","guid":{"rendered":"https:\/\/v3rtice.com\/?post_type=case&p=29293"},"modified":"2025-05-28T11:03:01","modified_gmt":"2025-05-28T09:03:01","slug":"dehesa-llanos-tradition-modernity-digital-marketing-strategy","status":"publish","type":"case","link":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/","title":{"rendered":"The Dehesa de los Llanos"},"content":{"rendered":"\n
\n
\n
\n

La Dehesa de Los Llanos: Conectando Tradici\u00f3n y Modernidad con una Estrategia de Marketing Digital<\/strong><\/h1>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
La Dehesa de Los Llanos rejuvenece su imagen y ampl\u00eda su alcance gracias a la estrategia digital de V3rtice, que combina redes sociales, SEO y campa\u00f1as de pago para conectar tradici\u00f3n y modernidad.<\/em><\/strong>La Dehesa de Los Llanos, reconocida en el mundo de la alimentaci\u00f3n gourmet por sus innumerables premios (Mejor Queso Manchego del Mundo 2012 y Oro en 2024, ambos en los\u00a0World Cheese Awards), destaca por sus quesos manchegos y su dedicaci\u00f3n artesanal, siendo un s\u00edmbolo de calidad y tradici\u00f3n que merece ser compartido con todo el mundo.Desde que comenzamos a trabajar con ellos en\u00a0V3rtice<\/strong>, hemos ayudado a rejuvenecer la percepci\u00f3n del queso manchego de La Dehesa, atrayendo a una nueva generaci\u00f3n de amantes de la calidad.\u00a0Esta conexi\u00f3n toma forma gracias a un enfoque digital cuidadosamente dise\u00f1ado. Este trabajo nos llena de orgullo y muestra lo que una estrategia de marketing digital bien ejecutada puede lograr.<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n
\n
\n
\"Two<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\"Olive<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

1. Canales Org\u00e1nicos: Conectando desde la autenticidad<\/strong><\/h3>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
We give a modern twist to La Dehesa's social media, showcasing not only its flagship product, but also its incredible artisanal process. The change in look & feel is working:Instagram followers grow by 25% in just two months.Interactions increase by an impressive 135%.This community not only interacts more, but really engages with the brand's values. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
\n
\n

2. Posicionamiento SEO: Cuando te encuentran, conf\u00edan<\/strong><\/h3>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
We know that search is key to attract interested customers. That is why we optimized La Dehesa's website to stand out in keywords such as \"premium manchego cheese\" and improve web positioning.This is already showing results:Organic visits increase, especially from local searches in its key regions.The position in Google is constantly improving, consolidating La Dehesa as a reference in its category. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
\n
\n

3. Campa\u00f1as de pago en Google Ads y Meta Ads<\/strong><\/h3>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
With Google Ads and Meta Ads strategies, we showed the world why this Manchego cheese is \"the best in the world\". In numbers:More than 7,000 visits to the online store.A CPC of only 0.20\u20ac, optimizing the investment.CTR over 9%, connecting with the ideal people.All this data in just 2 months. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
\n
\n

La Transformaci\u00f3n Digital de La Dehesa de Los Llanos<\/strong><\/h2>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
When we started this journey with La Dehesa, we knew that its artisanal essence was its greatest strength. Our mission is to respect it and, at the same time, open the door to new audiences.With a revamped social media design, customized campaigns and strategic SEO, La Dehesa is shining like never before. This effort not only rejuvenates its image, but also boosts its digital reach in ways that make a difference.The results?A younger, more active community that connects with the brand.10% more engagement on its posts.A steady increase in online conversions. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
\n
\n

SEO y Performance: Construyendo Presencia y Resultados<\/strong><\/h2>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
To stand out in the competitive world of healthcare, SEO and performance campaigns are essential tools to stand out in the competitive digital world. With La Dehesa, we work to make every search, every click and every interaction count.Optimizing your site for key searches ensures that quality searchers find La Dehesa first. Meanwhile, our paid campaigns are designed to capture the attention of a younger audience that values both authenticity and taste. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
\n
\n

Midiendo el \u00c9xito: M\u00e1s que N\u00fameros<\/strong><\/h2>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
The impact of a digital marketing strategy is not only measured in numbers; it is felt in the way people respond. At La Dehesa, we see it clearly:More followers, more interactions and more visits to the site.A community that appreciates and shares its history.A tangible commitment to tradition and innovation. <\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n
\n
\n

El \u00e9xito de Dehesa de los Llanos contin\u00faa en 2025<\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
This is just the beginning. Thanks to a solid digital marketing strategy, a comprehensive approach and measurable results, we will continue to drive Dehesa de los Llanos<\/a> towards new achievements during 2025.If you also want to transform your brand's digital presence, you can contact V3rtice<\/a>. Together we can help your business reach new heights.Thank you for trusting V3rtice!<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

extracto prueba Dehesa<\/p>\n","protected":false},"featured_media":29307,"template":"plantilla-casos-de-exito","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"etiqueta-caso-de-exito":[],"case-categories":[128],"case-projects":[139],"class_list":["post-29293","case","type-case","status-publish","has-post-thumbnail","hentry","case_cat-gastronomy","case_projects-posicionamiento-seo-en"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.com\/en\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa-150x150.webp","medium":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa-300x136.webp","medium_large":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa-768x349.webp","large":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa-1024x465.webp","1536x1536":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa-1536x698.webp","2048x2048":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-post-main-image":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-portfolio-image":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","full":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp"},"yoast_head":"\nDigital Marketing Strategy for Brands with Essence | V3rtice<\/title>\n<meta name=\"description\" content=\"We promote La Dehesa with a digital marketing strategy that connects tradition and modernity, achieving real results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Strategy for Brands with Essence | V3rtice\" \/>\n<meta property=\"og:description\" content=\"We promote La Dehesa with a digital marketing strategy that connects tradition and modernity, achieving real results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"V3RTICE\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T09:03:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"745\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/casos-exito\\\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/casos-exito\\\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\\\/\",\"name\":\"Digital Marketing Strategy for Brands with Essence | V3rtice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/casos-exito\\\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/casos-exito\\\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/v3rtice.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/queso-premium-la-dehesa.webp\",\"datePublished\":\"2025-04-22T10:19:33+00:00\",\"dateModified\":\"2025-05-28T09:03:01+00:00\",\"description\":\"We promote La Dehesa with a digital marketing strategy that connects tradition and modernity, achieving real results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/casos-exito\\\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/v3rtice.com\\\/en\\\/casos-exito\\\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/casos-exito\\\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/v3rtice.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/queso-premium-la-dehesa.webp\",\"contentUrl\":\"https:\\\/\\\/v3rtice.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/queso-premium-la-dehesa.webp\",\"width\":1640,\"height\":745,\"caption\":\"Queso curado Dehesa de Los Llanos con etiqueta visible en la parte superior, mostrando el logotipo de la marca y el dise\u00f1o caracter\u00edstico del envase redondo con tonos marrones y dorados.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/casos-exito\\\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/v3rtice.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\",\"item\":\"https:\\\/\\\/v3rtice.com\\\/ca\\\/cases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Dehesa de los Llanos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/\",\"name\":\"V3RTICE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/#organization\",\"name\":\"V3RTICE\",\"url\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/v3rtice.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"contentUrl\":\"https:\\\/\\\/v3rtice.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/versiones-03@2x.png\",\"width\":386,\"height\":442,\"caption\":\"V3RTICE\"},\"image\":{\"@id\":\"https:\\\/\\\/v3rtice.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Strategy for Brands with Essence | V3rtice","description":"We promote La Dehesa with a digital marketing strategy that connects tradition and modernity, achieving real results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Strategy for Brands with Essence | V3rtice","og_description":"We promote La Dehesa with a digital marketing strategy that connects tradition and modernity, achieving real results.","og_url":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/","og_site_name":"V3RTICE","article_modified_time":"2025-05-28T09:03:01+00:00","og_image":[{"width":1640,"height":745,"url":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/","url":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/","name":"Digital Marketing Strategy for Brands with Essence | V3rtice","isPartOf":{"@id":"https:\/\/v3rtice.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","datePublished":"2025-04-22T10:19:33+00:00","dateModified":"2025-05-28T09:03:01+00:00","description":"We promote La Dehesa with a digital marketing strategy that connects tradition and modernity, achieving real results.","breadcrumb":{"@id":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/#primaryimage","url":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","contentUrl":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/04\/queso-premium-la-dehesa.webp","width":1640,"height":745,"caption":"Queso curado Dehesa de Los Llanos con etiqueta visible en la parte superior, mostrando el logotipo de la marca y el dise\u00f1o caracter\u00edstico del envase redondo con tonos marrones y dorados."},{"@type":"BreadcrumbList","@id":"https:\/\/v3rtice.com\/en\/casos-exito\/dehesa-llanos-tradition-modernity-digital-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/v3rtice.com\/"},{"@type":"ListItem","position":2,"name":"Cases","item":"https:\/\/v3rtice.com\/ca\/cases\/"},{"@type":"ListItem","position":3,"name":"The Dehesa de los Llanos"}]},{"@type":"WebSite","@id":"https:\/\/v3rtice.com\/en\/#website","url":"https:\/\/v3rtice.com\/en\/","name":"V3RTICE","description":"","publisher":{"@id":"https:\/\/v3rtice.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v3rtice.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/v3rtice.com\/en\/#organization","name":"V3RTICE","url":"https:\/\/v3rtice.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/v3rtice.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","contentUrl":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/01\/versiones-03@2x.png","width":386,"height":442,"caption":"V3RTICE"},"image":{"@id":"https:\/\/v3rtice.com\/en\/#\/schema\/logo\/image\/"}}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/case\/29293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":13,"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/case\/29293\/revisions"}],"predecessor-version":[{"id":30482,"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/case\/29293\/revisions\/30482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/media\/29307"}],"wp:attachment":[{"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/media?parent=29293"}],"wp:term":[{"taxonomy":"etiqueta-caso-de-exito","embeddable":true,"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/etiqueta-caso-de-exito?post=29293"},{"taxonomy":"case_cat","embeddable":true,"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/case-categories?post=29293"},{"taxonomy":"case_projects","embeddable":true,"href":"https:\/\/v3rtice.com\/en\/wp-json\/wp\/v2\/case-projects?post=29293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}