Ikn Spain, the company specialized in congresses and executive training, relies on the services of the V3rtice press department to promote communication for the 11th edition of its Retail Forum event, held on March 28 at the IFEMA North Convention Center , in Madrid. This congress managed to bring together more than 120 speakers, more than 80 sponsors and more than 1,500 attendees are expected.

Retail Forum is the reference event for the world of Retail in Spain. The objective of the congress is to create a meeting point to discuss the new trends and challenges of the retail sector in 2023. This edition has had the representatives of the most important retailers in the Spanish territory, such as Babaria, Multiópticas, Milanuncios, FNAC , Perfume’s Club, Iskaypet, Nestlé, Grupo Tous, Mango, Alain Afflelou, Primark, Phone House, La Sirena, El Corte Inglés, Carrefour Spain, Mahou San Miguel or Mediamarkt Ibérica among many others. Spokespersons from leading technology partners such as Adobe, Akamai, Telefónica Empresas, Board, Clearpay, Experian, Floa, Incentro, Keyrus, Mangopay, Microsoft, Openbravo, Pepper, Sabadell Consumer, Salesforce, Toshiba and Zendesk, among others, also attended.

Retail Forum event attendees

With the aim of achieving the maximum impact of the congress, the V3rtice press department contacted national media, both digital and radio, and also with sectoral media, through a communication strategy based on writing and sending press releases and in the management of interviews during the event, and afterwards.

In addition, workers from the V3rtice press department attended all the panels of experts and practical cases that were presented during the day in person, to take notes with the intention of launching another press release that reflected all the news presented in the congress. . They also received the journalists who attended the event and facilitated the management of interviews.

The congress had panels of experts and practical cases that were given from 08:15 to 17:15 in the afternoon, where the spokespersons of the different companies presented all the knowledge about the sector, and their experience working in it. In addition, they commented on relevant information regarding technological advances in the sector.

In addition, the congress included an experiential room that allowed attendees to see first-hand all the technological innovations in the world of retail.

Thanks to this synergy, V3rtice further expands its experience as an expert communication agency in event management, and the Retail Forum achieved more than 50 impacts in different media in its 2023 edition.