{"id":35202,"date":"2025-09-30T10:36:39","date_gmt":"2025-09-30T08:36:39","guid":{"rendered":"https:\/\/v3rtice.com\/?post_type=proyectos&#038;p=35202"},"modified":"2025-09-30T10:50:10","modified_gmt":"2025-09-30T08:50:10","slug":"com-vam-crear-una-marca-de-viatge-de-luxe-per-imjo","status":"publish","type":"proyectos","link":"https:\/\/v3rtice.com\/ca\/proyectos\/com-vam-crear-una-marca-de-viatge-de-luxe-per-imjo\/","title":{"rendered":"Com vam crear una marca de viatge de luxe per IM&amp;JO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Crear una marca no \u00e9s nom\u00e9s dissenyar el logo. \u00c9s construir un univers visual, verbal i sensorial que transmet els valors d\u2019una empresa i la difer\u00e8ncia dels seus competidors al mercat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019equip de <a href=\"https:\/\/v3rtice.com\/ca\/services\/branding-i-identitat-visual\/\">br\u00e0nding i disseny<\/a> de V3RTICE ha tingut l\u2019oportunitat de crear la marca de <a href=\"https:\/\/imjoexperiences.com\/\">IM&amp;JO<\/a>, una nova ag\u00e8ncia de viatges de luxe que volia construir la seva identitat des de zero. L\u2019objectiu era crear una marca elegant que transmeti exclusivitat en cadasc\u00fan dels seus detalls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed va ser el nostre proc\u00e9s per crear la marca IM&amp;JO des de zero<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-crear-una-marca-analisis-e-identidad-visual\">Com crear una marca: an\u00e0lisi i identitat visual<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3-1-el-briefing-el-punto-de-partida-de-todo-branding\">El briefing: el punt de sortida de tot el br\u00e0nding <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El primer pas per crear una marca s\u00f2lida \u00e9s comprendre qu\u00e8 vol transmetre el client i a qui va dirigit. Aquest proc\u00e9s inicial va ser essencial per establir unes guies al projecte i garantir que cada decisi\u00f3 estigues alineada amb les seves peticions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El nostre equip va comen\u00e7ar a realitzar un brief detallat amb la visi\u00f3 del client, els valors que volien reflectir i el perfil del seu p\u00fablic objectiu, a m\u00e9s a m\u00e9s de definir les seves prefer\u00e8ncies est\u00e8tiques per la identitat de la marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volien transmetre sensacions com luxe, eleg\u00e0ncia, exclusivitat i autenticitat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El seu p\u00fablic objectiu s\u00f3n viatgers exigents que busquen experi\u00e8ncies exclusives.<\/li>\n\n\n\n<li>Volien transmetre sensacions com luxe, eleg\u00e0ncia, exclusivitat i autenticitat.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-naming-y-logotipo-la-esencia-visual-de-la-marca\">2. Naming i logotips: l'ess\u00e8ncia visual de la marca<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A partir d\u2019aquest brief, vam treballar diverses propostes. El proc\u00e9s creatiu va comen\u00e7ar amb tres propostes de naming i logo per que el client tri\u00e9s la que millor representava la seva filosofia. A partir d\u2019aqu\u00ed, vam perfeccionar el disseny fins a arribar a la versi\u00f3 final: un logotip sobri, elegant i atemporal que reflecteix la personalitat de la marca.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-manual-de-identidad-corporativa-la-guia-para-la-coherencia\">3. Manual d\u2019identitat corporativa: la guia per la coher\u00e8ncia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El seg\u00fcent pas va ser el desenvolupament del manual d\u2019identitat corporativa. Vam establir els seus pilars visuals per transmetre aquesta sensaci\u00f3 de premium que buscava des de l\u2019inici: un element clau per la identitat de la marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El manual d\u2019identitat garanteix la consist\u00e8ncia visual en tots els suports per transmetre de forma coherent la imatge de IM&amp;JO en cada aplicaci\u00f3 de la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el manual d\u2019identitat corporativa definim:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les versions i diferents aplicacions del logotip<\/li>\n\n\n\n<li>Les tipografies principals i secund\u00e0ries<\/li>\n\n\n\n<li>La paleta crom\u00e0tica<\/li>\n\n\n\n<li>L\u2019estil fotogr\u00e0fic<\/li>\n\n\n\n<li>El to comunicatiu<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-aplicar-el-manual-de-identidad-corporativa\">Com aplicar el manual d\u2019identitat corporativa <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-del-branding-al-diseno-web\">1. Del br\u00e0nding al disseny web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amb la identitat ja definida, ens embarquem en la creaci\u00f3 de la p\u00e0gina web de IM&amp;JO. La p\u00e0gina web hav\u00eda de reflectir l\u2019experi\u00e8ncia d\u2019entrar en un univers de luxe. Per aix\u00f2, vam aplicar rigorosament el manual d\u2019identitat visual i vam optar per una navegaci\u00f3 neta i elegant.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed vam aplicar el br\u00e0nding a la p\u00e0gina web:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paleta crom\u00e0tica<\/strong>: l\u2019\u00fas del marr\u00f3 caf\u00e8 i el beix clar aporta sobrietat i sofisticaci\u00f3 en totes les seccions d\u2019aquesta ag\u00e8ncia de viatges de luxe.<\/li>\n\n\n\n<li><strong>Tipografia<\/strong>: seleccionem fonts elegants per a refor\u00e7ar la imatge d'exclusivitat, tenint en compte que la lectura an\u00e9s senzilla i apta en tots els navegadors.<\/li>\n\n\n\n<li><strong>Estil fotogr\u00e0fic:<\/strong> vam triar imatges aspiracionals, amb un tractament molt cuidat per a evocar experi\u00e8ncies \u00faniques i memorables.<\/li>\n\n\n\n<li><strong>Disseny UX\/UI: <\/strong>una navegaci\u00f3 intu\u00eftiva, neta i sensorial posa a l'usuari el centro de l'experiencial.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El resultat: una p\u00e0gina que transmet confian\u00e7a i exclusivitat des del primer clic, on cada detall importa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-de-la-identidad-a-la-comunicacion-en-redes-sociales\">2. De la identitat a la comunicaci\u00f3 a xarxes socials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El br\u00e0nding aplicat a la seva p\u00e0gina web, tamb\u00e9 havia de ser coherent en traslladar-se als canals socials. Per a IM&amp;JO el manual d'identitat \u00e9s la br\u00faixola per a construir una pres\u00e8ncia digital s\u00f2lida i recognoscible en xarxes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><a href=\"https:\/\/v3rtice.com\/ca\/services\/xarxes-socials-organiques\/\">El nostre equip de mitj\u00e0 social<\/a> crear\u00e0 el contingut per a IM&amp;JO respectant la paleta de colors i les tipografies per a les creativitats i publicacions de les seves xarxes socials, a m\u00e9s de seguir amb el mateix estil fotogr\u00e0fic que la web per a connectar amb un p\u00fablic exigent que busca aquesta experi\u00e8ncia premium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-crear-una-marca-implica-pensar-en-la-estrategia-integral\">Conclusi\u00f3: crear una marca implica pensar en l\u2019estrat\u00e8gia integral<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El repte principal era posicionar a IM&amp;JO com alguna cosa m\u00e9s que una simple ag\u00e8ncia de viatges de luxe. La marca havia de fugir dels clix\u00e9s tur\u00edstics i oferir una proposta aut\u00e8ntica i emocional.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte d\u2019IM&amp;JO demostra que crear una marca s\u00f2lida implica ser coherent amb cada detall en les aplicacions de la identitat visual. Cada detall del br\u00e0nding contribueix a aquesta diferenciaci\u00f3, refor\u00e7ant la percepci\u00f3 premium de l'empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un branding ben executat, acompanyat d'un manual d'identitat corporativa, permet que una empresa no sigui nom\u00e9s reconeguda, sin\u00f3 recordada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ens encarreguem de br\u00e0nding i el manual d\u2019identitat corporativa des de zero per transmetre eleg\u00e0ncia i exclusivitat.<\/p>\n","protected":false},"featured_media":35234,"template":"","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[43,118],"tags":[],"class_list":["post-35202","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","category-diseno-audiovisual","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":null,"avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.com\/ca\/author\/","biodata":""},"dsm_categories":[],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo-150x150.webp","medium":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo-229x300.webp","medium_large":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","large":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","1536x1536":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","2048x2048":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-post-main-image":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-portfolio-image":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-portfolio-module-image":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-portfolio-image-single":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-image--responsive--desktop":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-image--responsive--tablet":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","et-pb-image--responsive--phone":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp","full":"https:\/\/v3rtice.com\/wp-content\/uploads\/2025\/09\/branding-imjo-marca-de-viajes-de-lujo.webp"},"yoast_head":"<!-- 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