{"id":3788,"date":"2018-02-05T00:00:00","date_gmt":"2018-02-04T23:00:00","guid":{"rendered":"https:\/\/v3rtice.com\/2018\/02\/05\/la-influencia-dels-influencers-a-les-grans-ciutats\/"},"modified":"2025-06-05T09:41:06","modified_gmt":"2025-06-05T07:41:06","slug":"la-influencia-dels-influencers-a-les-grans-ciutats","status":"publish","type":"post","link":"https:\/\/v3rtice.com\/ca\/blog\/la-influencia-dels-influencers-a-les-grans-ciutats\/","title":{"rendered":"La influ\u00e8ncia dels influencers a les grans ciutats"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a ag\u00e8ncia de publicitat de Madrid especialitzada en <a title=\"gesti\u00f3 amb influencers\" href=\"\/gestio-amb-influencers\">gesti\u00f3 amb influencers<\/a>\u00a0coneixem com aquests nous personatges poden superar a grans campanyes de comunicaci\u00f3 i de publicitat amb una publicaci\u00f3 en alguna de les seves xarxes socials. Sobretot, a les principals ciutats d&#8217;Espanya com Madrid o Barcelona l&#8217;impacte que pot tenir \u00e9s enorme.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">El m\u00e0rqueting de\u00a0influencers\u00a0\u00e9s una nova estrat\u00e8gia de m\u00e0rqueting que consisteix a aconseguir una s\u00e8rie de vincles de col\u00b7laboraci\u00f3 entre les marques i les empreses i aquelles persones amb una gran visibilitat i protagonisme en internet, a les quals es coneix com &#8216;influencers&#8217;.<\/div>\n<div style=\"text-align: justify;\">\nEls\u00a0influencers\u00a0es caracteritzen per tenir molt ganxo i carisma al m\u00f3n virtual. Alguns d&#8217;ells, com els\u00a0youtubers, compten amb canals amb milers (i, en alguns casos, fins a milions) de subscriptors i seguidors. \u00d2bviament, aquests reis de les xarxes socials s\u00f3n aut\u00e8ntics diamants en brut per a les marques, ja que una cr\u00edtica seva d&#8217;un determinat producte o simplement la seva aparici\u00f3 usant una marca de roba o un altre article poden arribar a pujar molts enters l&#8217;acceptaci\u00f3 popular d&#8217;una determinada marca i, per tant, fer pujar les vendes com l&#8217;escuma.<\/div>\n<div style=\"text-align: justify;\">\nUn dels millors exemples d&#8217;efecte\u00a0influencer\u00a0ha estat la desfilada que va organitzar el dissenyador espanyol\u00a0Ze\u00a0Garc\u00eda per a la setmana de la moda a Barcelona, m\u00e9s coneguda com 080 Barcelona\u00a0Fashion.\u00a0Ze\u00a0Garcia presento la proposta \u00abMillennial\u00a0Couture\u00bb, una col\u00b7lecci\u00f3 que recupera la moda cl\u00e0ssica de principis dels anys XX amb una interpretaci\u00f3 molt actual, des del punt de vista de la generaci\u00f3\u00a0millennial.<\/div>\n<div style=\"text-align: justify;\">\nPer a aix\u00f2, el dissenyador va escollir a un grup molt singular de models, compost per 13\u00a0influencers\u00a0i bloggers, joves conegudes per la seva activitat i el seu treball a trav\u00e9s de les xarxes socials, que han desfilat aquesta nit per la passarel\u00b7la i s&#8217;han convertit en els maniqu\u00eds del modista per primera vegada davant el p\u00fablic.<\/div>\n<div style=\"text-align: justify;\">\nEls\u00a0influencers\u00a0tenen una responsabilitat moral molt important al moment en el qual publiquen el seu contingut ja que el seu p\u00fablic, per norma general, \u00e9s molt jove i normalment molt\u00a0influenciable. D&#8217;aquesta manera, molts d&#8217;aquests personatges ja deixen clars els seus ideals en les seves publicacions perqu\u00e8 tot tipus de marques coneguin com treballen.<\/div>\n<div style=\"text-align: justify;\">\nI fins a aqu\u00ed el\u00a0post\u00a0d&#8217;avui en V3rtice, esperem que h\u00e0giu pogut aprendre com treballen els\u00a0influencers\u00a0i que tipus d&#8217;influencien generen en grans ciutats com poden ser Madrid o Barcelona.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Madrid especialitzada en gesti&oacute; amb<span>&nbsp;<\/span><\/span><span>influencers&nbsp;<\/span><span>coneixem com aquests nous personatges poden superar a grans campanyes de comunicaci&oacute; i de publicitat amb una publicaci&oacute; en alguna de les seves xarxes socials. Sobretot, a les principals ciutats d&#8217;Espanya com Madrid o Barcelona l&#8217;impacte que pot tenir &eacute;s enorme.<span>&nbsp;<\/span><\/span><\/div>\n","protected":false},"author":14,"featured_media":24184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"mark3rtic3","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/96114235d0801519006e3eb1158e392583831a08355c667e03d7719f6e7e806d?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.com\/ca\/author\/marketing\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1-150x150.jpg","medium":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1-300x204.jpg","medium_large":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","large":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","1536x1536":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","2048x2048":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg","full":"https:\/\/v3rtice.com\/wp-content\/uploads\/2021\/06\/afpy98wa20180129215239-k2yf-656x445lavanguardia-web-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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